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So they can have a very special experience. For that, we organise events like the two Surreal Dinners, something very special that you can only find in Monaco. For instance, during the Monte-Carlo Rally, the world rally championship which happens in January, we had the opportunity with the Automobile Club de Monaco to propose to some of our clients a private test drive in the mountains. That means if you are not a gambler you still will be registered in this program. Monaco, in summertime, is already a Middle East destination. Then the customer journey starts, from the hotel to the casino, back to the hotel. So we have three casinos with three atmospheres, three ways of gaming. So we decided to relaunch all the social accounts on Facebook and Instagram. Where other men would have seen bare land filled with olive, citrus and orange trees, the prince saw gaming-based prosperity. We have two people living over there, in our marketing team, to welcome these customers and make them come to Monaco. Our innovation is mainly focused on changing the image, as I said previously. Mainly the Casino de Monte-Carlo is the one for the high rollers and also, as I said previously, certain rooms dedicated for the fun players. The idea is not to be invasive or too pushy but to send to the customer a very personalized offer at the right moment in his or her journey. Of course, we have to follow all the European regulations regarding data and privacy. If the customer likes the casino, he might also like the wellness or the entertainment and we try to make a personalized offer by marketing, e-mail and so on. We also have a fifth one that is not a tier you can reach by points or by your expenses. So having only 0. We decided to divide the management of the three casinos between three GMs. In the casino we are working on that. I got a Master of Economics in Nice and went to Switzerland at Glion Institute to improve my knowledge and skills in the industry. But they were not considering globalization, marketing, online gaming, virtual games and also communication with the clients, which is very important. If you see the two movies we have shared on the Surreal Dinner, we have reached out to millions of people across the world, which is quite impressive. By the turn of the century the city also became synonymous with automotive and nautical races.

Having created the legend of Monte-Carlo, synonymous with glamour, sophisticated chic and creation, the Group has also become a reference for luxury and for its knowhow in hosting and delighting. The plan we have, from a branded-marketing standpoint, represents a significant change in how operations have been promoted in the past.

From their home we convey them via a limousine to the airport. The Middle Eastern clientele is perhaps the most important to us. We try, with this data, to personalize what our customers like to do, what they would like to eat and what they would like to find in their rooms.

We organize boxing fights, big-time poker or roulette tournaments, and we always give gamblers new opportunities to come to see us. In our hotels we have a lot of services for Russian, Middle Eastern and Asian customers, from the breakfast to the amenities they can find in the room.

We are going to position three tables close to the swimming pool, in order to attract the younger generation towards the table games during summertime. For instance, on the swimming pool of the Fairmont Hotel, where the Sun Casino is based, we had in summertime the famous Nikki Beach with a lot of young people and music.

Management has to change the way we see our clients in particular because we have just launched a new loyalty program which delivers new services.

The third casino, The Sun Casino, is much more American style. It was one of the initiatives that Mr. Do you see the Monte-Carlo market changing — especially with the rise of Millennials — and how?

ByMonaco had become a tourist magnet. Eighty-five percent is coming desert jewel casino loyalty program the gaming tables and 15 from the slot machines. Innovation obviously is also based on new technologies but not only that.

Which ones do you aim at the mass market, as opposed to VIP play? It was a great event for them. We have to adapt our management to the new customers, the new strategy of motivating our associates and also innovation.

Then I went to Rome, London and Paris, and worked in several https://promo.umor-skachay.fun/casino/casino-bus-trips-houston-1960.html hotels.

Where do you see the Monaco casinos being in ? Since we are using social media for what they are, we are not following all the trends.

How do you position your casinos in the market? We have four tiers. Monaco is becoming, little by little, a more interesting destination for cards casino name specific markets, mainly due to the personalized welcoming and service we are delivering.

What is your global strategy, particularly in the Persian Gulf? They fly to Nice Airport and in Nice they are greeted by marketing associates and are driven or flown by helicopter to Monaco.

Obviously, this data is confidential. So we perth casino specialized teams who worked daily with each tier of customers.

We have four key assets. I am a Monaco native. We have to think out of the box all the time and find solutions in desert jewel casino loyalty program to increase revenue or at least desert jewel casino loyalty program the revenue stable. Because we had a strong knowledge in gaming we were very good, and we are still very good, organizing the tables and dealing with the clients at the table.

So our strategy is to change the nature of gaming in Monaco and to make more efforts to give our clients more unique opportunities to come to see us. What are your roots and how did you get involved with the Gaming industry?

We want to change the nature of gaming in Monaco. Previously we had a guest-relations manager in each casino and see more each hotel, and the goal was to make all the communications between all these guest-relations staff smoother.

But now we need to be very keen in communicating with the clients, offering them a wide new range of products, mainly our new loyalty program, in order to increase retention. How much revenue is derived from, respectively, gaming, dining, nightclubs and spas?

We are also using social media to share what we are delivering. We are facing some difficulty in recruiting Millennials because Millennials are much more attracted by virtual games or community games on the Web than by entering the land-based casinos.

The architecture of the main casino is phenomenal and gambling in this kind of product is great. They were seated next to the driver and lived the experience as if at a real championship. Thanks to the loyalty program, we try to cross information between different activities.

Its holdings include popular online sports-betting service Betclic. The new loyalty program only concerns the casino side this year but in we will extend it to the entire resort and desert jewel casino loyalty program activities.

We launched it on the eighth of January. To be honest, social media were not really used before I was nominated. We want to keep the brand upscale, so we need to be careful and to focus on creating inspirational contents. The Group is also taking the lead on creating a new One Monte-Carlo district, which will be completed in with 7 new buildings for residences, offices, conference rooms, restaurants and shops.

Over the past decade it has diversified into real estate, specializing in residential properties with high-end hotel services. Visit web page also want to push our managers in order to have more fun for players than only gaming in certain rooms of the casino.

The product: We have a land-based casino built in and two other casinos, more contemporary, near the casino square.

Ever evolving, the casinos added slot machines in The principality continues to add hotels and luxury retail, ensuring that its glamour will never fade.

The management also has to change the relationship with the clients. We have been operating gaming since — years now — so our dealers and maintenance men because we are building our own roulette tables and they have this knowhow have to share this knowhow during the gaming experience.

To follow us:. We just have a new program. Sarah Bernhardt inaugurated the Opera House. First, the Brand. And the fourth asset is our resort.

What follows is some of that conversation. We have a lot of experiences to give our clients continue reading the resort. The second axis of my strategy is excellence in welcoming and service.

All the guest-relations services are involved in these VIP customer journeys. Our business model is different from Las Vegas, where the non-gaming represents 70 percent of the total revenue. We track the gaming of the clients, also their expenses in the resort.

We curate the other tiers very carefully. There are two things that we will improve.

It was a popular wintering spot for European royalty, as well as for composer Jacques Offenbach and writer Alexandre Dumas. The Group is traditionally associated with all prestigious events in the Principality of Monaco, notably through its partnership with AS Monaco Football Club, contribution to the Automobile Club de Monaco or its involvement in the Monte- Carlo Rolex Masters tennis competition. The VIPs are offered a customer journey from their home if they want, because we have a door-to-door service. If I want to sum up all I said, we need our top managers and manager-supervisors to be very marketing-oriented and customer-oriented. Glion is in the top five worldwide institutions for hospitality management where you learn the art of hospitality. Obviously, we are following the trends.